🍷 DUBONNET REFRESH
🍷 DUBONNET REFRESH
Direction de projet de la refonte du brandworld & packaging (étiquette + collerette) Dubonnet
God Save Dubonnet!
En 2021, la reine Elizabeth II, décerne le Royal Warrant à Dubonnet, vermouth aromatisé au quinquina & composante de son cocktail : Queen's Dubonnet (Dubonnet & Gin)
Pour l’occasion, Dubonnet entame la refonte de son identité & l’intégration du Royal Warrant dans sa stratégie de communication.
Agence : TheMix Paris @Pernod Ricard
Direction de projet : Charlène Louesdon
Designers : Geoffroy Destruel & Pauline Vanel
Exe : Claire Fey
« I've had the pleasure to work with Charlène. For diverse topics such as video creation, story telling, label creation, she was an attentive and understanding ear to our needs. On top of that, Charlène's easygoingness has always made her easy (and fun) to work with»
Pierre Boyer
Global Business Developer at Pernod Ricard